About Us

Hello! My name is Mark, and I'd like to be the first to welcome you to Apex Venture Co!

This business has been my baby for the last 5+ years - what started as a few product ideas quickly grew into a team of 10+ devoted outdoors men & women.

It's hard to say exactly when Apex Venture Co began...

Though if I had to narrow it down, I'd say it started one night about 6 years ago.

I was out on a backpacking trip with two of my buddies from college.
We had recently rediscovered our love for the outdoors, and had decided earlier in the year that we were going to be dedicating many weekends away from the responsibilities of society.
This was our third trip out, and we had decided to up the ante.

We decided to travel along a portion of the Sierra High Route.

For those who don't know, the Sierra High Route is an arduous 200 mile trail. What makes it so difficult is that most of it is off-trail.

We weren't intimidated though. Glowing in our ignorance, we boldly set out on what we thought would be the adventure of a lifetime - and we weren't wrong.

Eventually, during the expedition, I got separated from my friends due to a simple miscommunication.

(We were tired, and a bit overwhelmed to say the least)
I ended up spending the night alone, curled between two large boulders, as I was worried I'd never find my way out of the maze of unforgiving and disorienting sierra mountains.

I remember laying there, unable to sleep because my sleeping bag was far too hot, unable to see because my flashlight was running low, and feeling completely vulnerable.

It was at this moment that I knew I needed to make a change.
Not a change within myself, but a change within the outdoors product market.

So many brands were providing for expert adventurers, and as an embarrassed newbie I had mistakenly under-prepared out of ignorance.

I knew that this problem could be solved, I just didn't know how.

So over the next few years, I spent evenings and weekends in my garage, working on prototypes for our first products.

Fast forward to today, I'm proud to say that Apex Venture Co has become a highly sought-after supply source for new and experienced adventurers, survivalists, and campers alike.

We continue, to this day, to do our best in providing excellent service, affordable pricing, and memorable experiences for each and every one of our customers.

So welcome! We hope you enjoy your time with us, and we are always here to help if you have ANY questions!

Mark B.